The 2010 FIFA World Cup, the premier international football tournament, is scheduled to take place from 11 June to 11 July 2010 in South Africa. It will be the culmination of a qualification process. Many national teams have been preparing for this global tournament. Many companies have been launching their business plans on this occasion. Sponsorship, leaflets, billboards, posters, advertisements on newspapers, radios, televisions, and internet are their strategies to boost sales. Some of the best advertising campaigns revolve around the funniest moments captured via the lens of the camera. One of the effective ways is to promote their brands via TV commercials. With a huge amount of TV audiences, it is no wonder that marketing budgets soar for one of the greatest prizes in sport. Let’s start seeing loads of impressive World Cup commercials.
Coca Cola World Cup ad
Coca-Cola has launched its advertisement for the World Cup 2010. The video features Cameroon star Roger Milla who started a trend of World Cup stars coming up with creative dances after they score a goal in the world’s tournament.
Roger Milla poses with the FIFA World Cup Trophy during an event to promote the tournament in South Africa
Pepsi commercial for the FIFA World Cup 2010
Although Pepsi is not an official sponsor of the competition, this company has spent big budgets for advertising. Pepsi created a two and a half minute length video which features current soccer start Lionel Messi, Thierry Henry, Ricardo Kaka, and Frank Lam.
New Optus World Cup ad – secret training camp
“Secret Training Camp” for Optus by M&C Saachi features the Australian National Football Team. It brings some serious wildlife to the playing field. Animals were shot in Cape Town and Johannesburg, South Africa.
Seara Brazilian Soccer Commercial
Seara has welll-prepared for the World Cup in South Africa. It has just released a new commercial including some of Brazil’s greatest players.
Watch as soccer stars Robinho, Neymar & Ganso get down to Single Ladies.
Tiny Streaker: Visa 2010 World Cup Commercial
TV commercial from Visa features a tiny streaker. According to the press release, “Meet Tiny. He streaks for a living and is looking for people to help him get to the World Cup”.
New Nationwide Little Britain FA England Team Sponsorship TV ad
The Nationwide TV commercial for their sponsorship of the England football team features the Little Britain characters Lou, Andy, Fabio Capello, Peter Crouch, Jermain Defoe, Theo Walcott and David James from the England football team.
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