For football fans, the World Cup is the most worthy event to be excepted, because there are some super stars will appear on the playground, similarly, this is also a commercial grand feast. In this grand feast, not only has the International Soccer Association and the South African World Cup Organization committee's form, also has Puma, MacDonald and so on well-known brand, even more, Chinese enterprises have appeared in this grand feast, as well as "China made".
As far as many people are concerned, the influence of South Africa World Cup is can not be ignored, only at the aspect of economy, that its income is quite objective. However, compared to the fact, this session of World Cup for South African, the payment was more than income. As far as we known, World Cup Organization committee has invested over 3.5 billion dollars in this world cup, was the most since the World Cup. But this already went far beyond anticipated, it is said many local authorities of South Africa already were heavily in debt.
According to this data, many professionals analyzed and trusted the income of this World Cup of South Africa is going to be unsatisfactory. There was a study that total 32 pages to report the financial position of World Cup in South Africa, it reported the income of World Cup would not make up the payment of South Africa. What is more, there had the worker strike and the foreign tourist sharp decline. It is known that this session of World Cup visitor from abroad will estimate less than 1,000,000 people.
This session of World Cup, who can obtain the most benefits? Perhaps FIFA, as the supreme governing body of world football, FIFA copyright by television has maintained a steady income. Data show that in 2009, FIFA's profit around 196 million U.S. dollars, and has nearly 10 billion dollars in financial reserves. Just like a few of sports medias reported that FIFA was a "board". Like sport brand Puma, for this World Cup, Puma sponsored some African teams, and helped the Ghana to succeed in entering the final match, broke through the record of African countries in the page of the World Cup.
Additionally, said by authority, in order to take on the impact of football in South Africa World Cup, the people's expectations of its more a matter of fact that drives the economy of South Africa and the African continent to take off, but under the background that the global economy not yet out of recession, it could not say certainly that the economy of South African must be rised.
In the eyes of people, it was a regret thing that there was no Chinese team. But you would see the Chinese shadow on the playground.
The shadow of "Made in China" appeared everywhere in South African World Cup. Vuvuzelas are popular with Africa's fans, but the worry for many players, even had a prohibition about playing, in fact, mostly made in China.
Even more, including footballs were made in China. It is reported that the use of World Cup ball "celebrate" from a company in Jiangxi, It was hot issue of total 12 million ball came from China.
Of course, larger surprise is Chinese sponsors has advanced into such a big stage like World Cup. Each World Cup's competition, the fans can see Chinese characters -- China Harbin beer. They are the World Cup official sponsors, has also been in World Cup history first time presents the Chinese Enterprise's name.